Rendering © Greg Lynn FORM 2004
Rendering © Greg Lynn FORM 2004
Rendering © Greg Lynn FORM 2004
Rendering © Greg Lynn FORM 2004


Moto Guzzi

On the shore of Lake Como, in Mandello de Lario in Northern Italy, the headquarters and Factory of the legendary motorcycle brand Moto Guzzi is being rethought with a series of new buildings and renovation to the hundred-year-old factory. While respecting the legacy of the past, new buildings house functions for both state-of-the-art manufacturing and for contemporary visitor experience of the past, present, and future of the brand. The project includes the conversion of a series of century old factory buildings and new buildings related to customer and visitor experience, including: a museum; a Motoplex® showroom; a Customer Center; a Factory Tour experience; and a Café. New buildings dedicated to building the motorcycles of tomorrow include a new: Engine Plant, Expanded Logistics Center, and a new Canteen with Offices and an Auditorium. There are two new plazas and a renovation of the test track. The project started in 2015 with a masterplan & programming and is currently under construction.


ARMA, the Association of Rotational Moulders Australasia, magazine with an essay on the Blob Wall bricks: “Somewhere between sculpture interior design architecture and science fiction is the Blob Wall”


Read Greg’s interview with CLOT magazine where he discusses the relationship between architecture, technology, human science, and philosophy within his practice.

Robot Etiquette


Read Greg’s article on where he breaks down his ideas behind designing autonomous machines for pedestrian spaces.



Greg along with Dung Ngo (AUGUST journal), Irina Korobina (OpenArch Moscow), Sandra Hofmeister (DETAIL magazine), and Gregor Eichinger (Academy of Fine Arts Munich), has been selected as a juror for the 2019 Design_Declared call to action, a design project by Andrea Lenardin and Peter Noever that examines the ordinary and extraordinary qualities of everyday objects that have made the transition from ubiquitous products to iconic examples of good design. Follow the journey at:

New PFF headquarters


Piaggio Fast Forward moved into its new Boston office space a few weeks ago. The space was designed by Greg Lynn FORM and Rosie Kotelova, and is furnished with Vitra/Prouve desks and chairs, Flos Lighting, a custom Corian kitchen island, and a machine shop with a Kuka Robot. The PFF crew is hard at work on the next version of Gita.

Wild in the Streets


Greg is joined by Jeremie Papon (Walt Disney Imagineering) and Masashi Kawashima (Pokémon GO) in a conversation about taking technology, art, and digital content off the screen and into the world. Moderated by Nurit Katz and being held at UCLA IDEAS on February 9, 2019 at 4:30 PM – 6:30 PM.

Interview with Greg Lynn: Forward-Thinking Land Drones

Greg discusses Piaggio Fast Forward as a platform for the creation of light weight mobility that redefines the partnership between humans and machines.

See Greg speak in November

UTA poster fall 2018 PEN04

Greg will be featured in the Fall 2018 Lectures and Exhibitions Series at The University of Texas at Austin School of Architecture on November 5th in Jessen Auditorium. You can also see Greg participate in a panel discussion on the role of mobility in the elderly community at the The Gerontological Society of America’s 2018 Scientific Meeting on November 17th at the John B. Hynes Veterans Memorial Convention Center in Boston, Massachusetts.


Greg will be featured in the event “Reimagining Mobility for Los Angeles”, held at the Petersen Automotive Museum on August 15th. Greg will be joined by Shunji Yamanaka to discuss their insights into the next stages of mobility for the city of Los Angeles.

Construction under Tech – a16z Podcast

Greg talks about technology and the construction industry in this episode of the a16z podcast. The a16z Podcast is Andreessen Horowitz’s podcast that discusses tech and culture trends, news, and the future. It features industry experts, business leaders, and other interesting thinkers and voices from around the world.

Joel Chen on DNA

Joel Chen was on KCRW’s DNA speaking about his life in design and his upcoming Christie’s auction. Greg Lynn FORM’s Numinous Lamps and Sciara Lantern are featured in the DNA blog post about the show.

Christie’s Presents JF Chen Collection

Christie’s will auction the Joel Chen Collection on February 13, 2018. Joel is widely considered the most important fine furniture collector and dealer in Los Angeles. Joel’s showrooms contain many Greg Lynn FORM pieces, including Numinous Lamps (pictured hanging above Joel in the press release photo) and early Ravioli Chair prototypes.

Film + Talk: Tom Jennings, Greg Lynn, and The Architects

Greg and Tom Jennings will be at the CCA in Montreal presenting a preview of the film The Architects: A Story of Loss, Memory and Real Estate. The film follows United Architects (Alejandro Zaera-Polo and Farshid Moussavi of Foreign Office Architects, Greg Lynn of Greg Lynn FORM, Kevin Kennon of Kevin Kennon Architects, Jesse Reiser and Nanako Umemoto of Reiser + Umemoto Architects, and Ben van Berkel of UNStudio) through the competition to design the new World Trade Center after 9/11.

Norman Foster Foundation: Digital X

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Greg will be speaking at the Norman Foster Foundation Digital X Public Debates in Madrid on January 16. Greg will be in conversation with Benedetta Tagliabue of Miralles Tagliabue.

Greg Lynn FORM featured in Microsoft Video

Greg Lynn FORM is featured in Microsoft’s new video about augmented reality and the contemporary workplace.

Greg Lynn FORM at Schlosslichtspiele 2017


Greg Lynn FORM presented a 10 minute film projected onto the facade of a castle in Karsruhe, Germany as part of this year’s Schlosslichtspiele Festival. The film follows Green Gita from Boston to Los Angeles to San Francisco using a robot-mounted DSLR and 360 degree GoPro Odyssey array. The festival also features films by Zaha Hadid Architects and Asymptote, among others. The show runs through September 10.

Architectural Imagination at A+D


The Architetural Imagination is coming to the A+D Museum in Los Angeles. The exhibition that first opened at the US Pavilion in Venice, Italy in 2016 is coming to LA after a few month stint in Detroit. Greg Lynn FORM’s Center for Fulfillment, Knowledge and Innovation will be exhibited alongside projects from Stan Allen, MOS, Pita and Bloom, and TEAM among others. The opening reception is on July 14, and the show runs through September 23.

Architectural Record Innovation Conference

Greg will be in San Francisco on June 7 speaking at the Architectural Record Innovation Conference-West. Greg and Andy Cohen, Co-CEO of Gensler, will speak about Mobility and the City.

Mass Customization Symposium


Greg will be speaking in Philadelphia on Friday at the Mass Customization and Design Democratization Symposium, organized by Penn State. Other speakers include Marc Fornes, Elena Manferdini, and Philippe Starck.